2009 ReChina Expo Closes with a Huge Success
The 6th session of ReChina Asia Expo was successfully held at Shanghai New International Expo Centre on December 2 - 4, 2009. The expo enjoyed unprecedented success and reached a new record in scale this year. There were 420 exhibitors and 10,128 visitors from home and abroad. The 3-day event went really well and successfully closed on December 4th. New exhibition venue, a large number of exhibitors and visitors, high degree of attendee satisfaction and industry focus are among the highlights of ReChina2009 Asia Expo. Meanwhile, Recharger and Lyra's China Forum was successfully held at Sofitel JinJiang Oriental one day prior to ReChina Expo. It provided a highly professional platform for academic research in the consumables industry. Moreover, the 2009 ReChina "Shanghai Night Spectacular" Dinner Party also proceeded in a warm and cordial atmosphere. 2009 ReChina Asia Expo and related events all exceeded expectations and reaffirmed that it is the BIGGEST Expo in printing consumables and imaging supplies industry. With another success in its record book, ReChina Expo will certainly extend this growing trend to 2010 for its 7th session.
New and Big Exhibition Hall
The previous sessions of ReChina Asia Expo were all held at Shanghai Exhibition Centre. Due to the development of the show, the old venue couldn’t meet the need. So in 2009 ReChina Expo moved to Shanghai’s biggest exhibition centre —— Shanghai New International Expo Centre ——which is jointly invested by Germany and China. This year, ReChina Asia Expo used two gigantic exhibition halls that cover over 20,000 sqm.
Shanghai New International Expo Centre is the biggest and best exhibition facility in Shanghai, and it’s also one of the top modern exhibition halls worldwide. The spacious, non-pillar halls have an average height of 15 meters. More than ten thousand attendees went along the red carpet after registration, and then into exhibition hall E3 and E4. The floor of the exhibition hall was covered by green carpet, and the brightly-illuminated halls provided comfortable environment for attendees. The well-managed layout greatly increased the efficiency of visiting.
More visitors and High Degree of Satisfaction
The brightest highlight of 2009 ReChina Asia Expo was the great increase of visitors from home and abroad. Before the show, hotels recommended by organizer were all booked out. On November 15, organizer added one more five-star hotel for recommendation. Again, on November 24, organizer added another Five-star hotel for foreign visitors. The number of attendees reached 10,128, topping estimates and exceeding ten thousand for the first time. During the show, two grand exhibition halls were fully crowded. The number of pre-registered visitors witnessed a significant increase compared with 2008, while the number of on-site registration reached 6364. Unexpectedly, 9000 sets of admission badge and lanyard prepared by the organizer had been used up only in one day and a half. At noon of December 3rd, 2000 sets of additional admission badge and lanyard came into use. The number of ReChina Asia Expo exhibitors and visitors created a new record in 2009.
At 2009 ReChina Asia Expo, 420 exhibitors brought their latest and competitive products, materials, technologies and information to the show. There were many specially decorated booths at the show floor, accounting for 68.6% of the total net exhibition area. The design and decoration of these booths were spectacular and adopted different styles to attract the attention from the visitors. This year, visitors in the industry to the show were very satisfied, since they received a lot of competitive printer consumables resources from various companies. A random survey of 230 domestic and foreign visitors showed that their degree of satisfaction reached 91.8%. When asked whether they will attend ReChina Asia Expo next year (2010), their answers were all “Certainly” and "Definitely”. The news of the grand success of ReChina 2009 will be spread all over the world by Tens of thousands of visitors. They will bring more visitors of the industry from around the world to ReChina Asia Expo 2010.
More Exhibitors and Better Results
420 companies from home and abroad exhibited at 2009 ReChina Asia Expo, including 77 overseas companies, which represented a steady growth from last year. Under the pressure of the financial crisis and competition from other trade shows, ReChina Asia Expo successfully maintained its steady development and showed again the advantages of its brand and scale. More than 200 exhibitors increased their booths space from last year, including Shanghai Anerya, Static Control Components, Beijing laser and LG Chem, etc. The total net exhibiting area jumped by 17.8%. More than 70 companies from the printing consumables industry exhibited for the first time, which added new input to the show and provided new opportunities of purchasing for buyers and traders.
The core value of a trade show lies in its effective scale, the competitiveness of its exhibitors and the purchasing needs of the visitors. Exhibitors with different competitive advantages developed their business relationships with new and old clients through the broad platform that ReChina Expo offered. They also promoted their respective corporate image among the visitors and other companies in the industry. According to a random survey of 171 exhibitors, the degree of exhibitors’ satisfaction reached 84.3%, which was a great improvement compared with 2008. As being seen from the exhibition hall, more than 60 staffers of Zhuhai Ninestar were kept busy all the show hours by the continuous traffic of visitors. The unprecedented flow of visitors and the potential business opportunities they brought exceeded the expectations of many exhibitors. So as the booth reservation for 2010 opened, they booked booths immediately for the next session of the show. From the opening of the show on December 2nd to the closing on December 4th, a continuous stream of exhibitors came to make reservations for booths. Companies that didn’t exhibit this year, such as Creative Imaging Technology Co., Ltd, Park OPC and Shenzhen Printking Consumables Co., Ltd also came to book booths for ReChina 2010. By noon of December 4th, 2009, more than 208 companies, including Static Control Components, Zhuhai Ninestar, Shanghai Anerya, Beijing-laser and LG Chem, had booked their booths at ReChina 2010. In all, 70% of the net exhibition area has been reserved, which showed exhibitors’ satisfaction this year and their confidence in next year’s ReChina Expo.
Industry Focus
ReChina Asia Expo is a professional printer consumables exhibition. The exhibition scope mainly includes ink cartridges, toner cartridges, ribbons, toner, ink and CISS; compatible, remanufactured and renewable consumables for printers and copiers; chips, OPC drums and other components and materials; manufacturing, remanufacturing, filling, testing equipment & tools, and other printer consumables and imaging supplies. All 420 exhibiting companies are industry members specializing in the manufacturing of finished products and spare parts, raw material supplies, trade, sales and information services in the industry. And the visitors who came from more than 70 countries across the world and more than 20 provinces around China all specialized in trading, purchasing and distribution in the industry. They came all the way to Shanghai to explore new business opportunities and cooperation with the exhibitors.
China Forum & Dinner Party
At the same time, related events also achieved success. On December 1st, 2009, one day before the opening of 2009 ReChina Asia Expo, Recharger and Lyra's China Forum was successfully held at Shanghai Sofitel JinJiang Oriental Hotel. This full-day event provided in-depth analysis on industry trends and forecasts worldwide. The speeches of distinguished guests covered various industry hot-button issues and attendees all listened with care and participated actively in Q&A sessions. At the event Lyra unveiled exclusive market research it had conducted for the Chinese market, as well as statistics and analysis. The Forum attracted more than 60 senior figures and experts from HP, Konica Minolta China, LG chem, Ninestar, Singapore Adventus, Zhuhai Print-rite and etc.
2009 ReChina "Shanghai Night Spectacular" Dinner Party, sponsored by Shanghai Anerya, was well organized on December 3rd at the 'X Sensation' restaurant on the 46th floor of Sofitel JinJiang Oriental Hotel. Over 60 foreign visitors and 60 managers and businessmen from domestic companies attended the party and had a happy reunion. They shared Shanghai’s wonderful night view, live music performance and fancy food and also had a pleasant talk with old and new friends. According to foreign attendees, this kind of event was really nice and it provided a relaxing atmosphere for further communication with suppliers.
Success Guaranteed in 2010
The success of the 6th ReChina Asia Expo was made possible by the trust and support of exhibitors and visitors all over the world, and by the long-time meticulous and thorough promotional work of the organizer as well. The successful results shattered malicious rumors spread by a competing trade show, and proved again that ReChina Expo is the trade show of the first choice in the industry. The success of the ReChina 2009 and the satisfaction of visitors and exhibitors form a sound foundation for further development of ReChina 2010.
2010 ReChina Asia Expo will be held at Shanghai on September 27-29, 2010. Meanwhile Shanghai World Expo will also be held from May 1 to October 31, 2010. It will be great for the visitors to make one trip for the two events in Shanghai. 2010 Shanghai World Expo features more than 200 various exhibition halls and is a huge gallery of human inspiration and thoughts, presenting the economy, culture, arts, science and technologies of nations across the world. Over 70 million people will come to Shanghai to visit the World Expo. Shanghai World Expo will be the biggest world comprehensive exhibition ever, its rich and colorful content is a must-see for all visitors. As a special gift, the organizer will present all exhibiting companies and all overseas visitors with visiting tickets of 2010 Shanghai World Expo. It is estimated that 470 exhibiting companies and 12,000 visitors will gather at ReChina 2010. Riding on the tide of this year’s huge success and the strong international appeal of Shanghai World Expo, success is guaranteed at 2010 ReChina Asia Expo.
Service from the Organizer Will Improve
Even though the 6th ReChina2009 Asia Expo achieved complete success, certain companies may not be as satisfied as others. At the same exhibition, different exhibitors have different feelings and achievements. The booth location, space and design, pre-show preparation, product display, promotional materials, business competitiveness, on-site staffing and organizational management are all important factors in determining the effectiveness of exhibiting. The organizer will try to improve its work and service quality so that all exhibitors can share in the fruits of ReChina Expo. ReChina Asia Expo is the world’s biggest trade show in the printer consumables industry, to keep its lead, Chinese and American staffers of the organizer will continue our efforts to enhance global promotion of ReChina Expo, spreading sufficient information, highlights, facts and features of the show to companies and visitors in the industry over the world. More people will know that ReChina Asia Expo is the biggest and the most valuable exhibition to attend in the printer consumables and imaging supplies industry.
Make one trip to Shanghai for the two events in 2010! Come attend ReChina Expo 2010 and visit Shanghai World Expo at the same time!
(By Shanghai Office of The organizer of ReChina Asia Expo)
