ReChina Asia Expo 2011 Marketing Plan

ReChina Asia Expo, the biggest trade show in the printer consumables industry, is a large-scale, international and professional gathering of the industry insiders. Every year thousands of visitors come from over 70 countries and regions to attend ReChina Asia Expo.

The value of an exhibition depends on the quality and quantity of its exhibitors and visitors, and an effective marketing campaign can make our show better known in the world's printing consumables industry. We are waging a powerful marketing campaign in various means: 1. Partnership with Recharger Magazine 2. Industry summit forum in joint with Lyra Research 3. Cooperation with CCIA 4. Attending industry trade shows 5. Cooperation with industry magazines 6. Cooperation with online media

1. Partnership with Recharger Magazine
Recharger Magazine is the leading trade publication devoted to serving the office imaging industry and also the organizer of the World Expo in USA which specialized in the printing consumables industry. Recharger Magazine has served the world's office imaging industry for more than two decades since 1989. It represents the most concentrated source of buying power in the remanufacturing and office imaging marketplace.

ReChina Expo has been cooperating with Recharger since the very beginning. The updates of ReChina Expo reach thousands of industry insiders continuously through the magazines, websites and email blasts of Recharger. Recharger Magazine also joins hand with ReChina in organizing the show in Shanghai.

2. Industry summit forum in joint with Lyra Research
Lyra Research is a leading consulting authority who collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts. Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

ReChina joint with Lyra, the leading digital research institution, holds the industry's summit forum every year. The event is one day prior to ReChina Asia Expo and attracts lots of professionals from both the original and the after-market of the printing consumables industry. The forum provides in-depth information on industry trends and worldwide forecasts, and it helps the enterprises to have a better and thorough understanding of the industry.

3. Cooperation with CCIA (China Computer Industry Association)
CCIA is a nonprofit membership organization for a wide range of companies in the computer and information technology industry. CCIA's member companies vary widely in size and operate both domestically and globally. The association plays as a coordination link between the government and the enterprises and helps guide China's printing consumables industry for a healthy development.

ReChina Expo is the only trade show that CCIA supports in the industry. The relationship was established at the starting point of ReChina Expo. In collaboration with CCIA, ReChina Expo is promoted among the CCIA members including manufacturers, researchers and traders.

4. Attending trade shows in the industry
ReChina is promoted at the following industry trade shows:

5. Cooperation with industry magazines
ReChina is in cooperation with the following industry magazines:
1) Recharger Magazine, USA
2) ENX Magazine, USA
3) Reciclamais Magazine, Brazil
4) Digital Jet Printing, Shenzhen
5) RechargEast Magazine, Russia
6) Indian Recharger Sources, India
7) NCN, India
8) Eurotrade, Netherlands
9) Reprint Magazine, Shanghai
10) Computer Information Weekly, Shanghai
11) Office Informatization, Beijing
12) RechargeAsia, Beijing
13) The Jetting & The Printing, Guangzhou
14) Office Machinery Panorama, Guangzhou
15) Discover Sources, Shenzhen


6. Cooperation with online media
ReChina is in cooperation with the following online media:
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The well-coordination and energetic promotion by the organizer is delivering great results. We are confidently expecting around 300 exhibiting companies and 8,000 visitors at ReChina Asia Expo 2011(Spring Session). Welcome to visit ReChina Asia Expo 2011 in Shanghai!!!